Overview

Nanoleaf Ltd. specializes in Smart Home Technology. Previously, their website presented a disjointed experience, with a marketing site on Shopify and an e-commerce store on WordPress. I undertook the task of redesigning the entire interface, leading to a 30% increase in sales.

Website: www.nanoleaf.me

My Contributions

I worked as the Creative Director at Nanoleaf Ltd., building a team of 10 from 3D artists to UI designers to developers. We redesigned and re-platformed the website from a disjointed Shopify/WordPress site to a fully custom site.

This case study highlights experience in end-to-end website redesign and workshop facilitation.

The Process

1. Workshop with team

2. Wireframe with team

   • Real-time wire framing with team

3. High fidelity

   • I envisioned the final design, while the team developed various sizes and micro-interactions.

4. Idea validation - user tests

5. Implementation

6. Technology QA, Design QA, Marketing QA

What were we solving for?

1. Ease of use

   • Disjointed experience

2. Elevate the brand -

3. Categories

   • So many different products

Workshop

Workshops hosted with CTO, Director of Digital Strategy, Marketing Lead and Designers

“Nanoleaf Elements” Product Page

“Nanoleaf Essentials” Product Page