Crafting design excellence at the crossroads of product, brand & strategy
Her approach involves facilitating workshops and interviews to understand the problem, conducting regular UX tests for design validation, and maintaining close communication with stakeholders and developers for viability and feasibility. She’s worked in fashion, smart home technology, food, consulting, large banks, government.
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Facilitate workshops and kick offs to understand the problem
Persona creation, cardsorting, empathy map, user flows, journey mapping, etc.
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Regular user tests for user validation and rapid iteration
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Process driven in agile environments
Make sense of chaos to ensure projects run smoothly and hit timelines
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Worked as a individual contributor and as a manager
Trained and built a design team
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Stakeholder management
Ensure designs align to business and marketing strategy
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Managed development team
Understand hand-off needs and leveraging of design systems